SEO Frequently Asked Questions:
- Q.How to I recoginize a Bad SEO Firm?
- A. 1) They focus on link swapping - not a good trategy for long term growth. 2) They tell you that they have a relationship with the search engines - they work with the search engines just like everyone else. 3) They promise a Number 1 ranking. No one can quarantee that - RUN!
4) Recommends Micro-sites to increase rankings. It is always better to build upon the existing site. The only time you want to use Micro-site is for a Direct Mail driven marketing plan.
5) They talk about using hidden text or anyother technique that is trying to trick the search engines. 6) The SEO firm uses the same link building techniques for all clients - that does not work. 7) Finally, they do not let you know what they are doing and do not give you updates, this means on of three things: they are doing nothing or they do not know what to do or they are doing something bad.
- Q. I see that other sites have packages for site submissions, should I do this?
- A. Don't pay anyone to submit your site to the search engines. You are wasting your money. Call me at 760-443-1609 or email solutions@optimize4you.com and I will explain why.
- Q. What is a site map?
- A. A sitemap is another way for the crawlers to find all of your links in one place. It is another way to bring added linking strength to your site. Also another way to add content. I will show you how to build an effective site map.
- Q. When someone says that they will buy me keywords, what does that mean?
- A. Not much. You cannot buy keywords, you can bid on ranking or you can optimize your site to come up naturally on the search engines.
- Q. Who offers pay-per-click?
- A. Google.com, Yahoo.com, MSN.com, looksmart.com, - these are the best. Call us and we can show you how to set up the most productive campaign.
- Q. Where can I find the relationship of search engines to each other?
- A. www.bruceclay.com
- Q. What is the best way to put together a keyword list?
- A. wordtracker.com, Google - Keyword tool, looking at competition.
- Q. What does the following statement mean? "Content is King."
- A. The search engines read text only. Make sure you select a keyword or phrase per page and write content that reflects that keyword. Call me for examples.
- Q How do I find what sites are linking to mine?
- A. Type the following into Google Search:
link:www.yoursite.com
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