> SEO Audits

Optimizing a large website is a significant and costly endeavor. Before making the commitment to optimize your site, or if you have any doubts about your current SEO strategy or SEO company, consider investing in an SEO audit.

An SEO audit will simply present you with coherent SEO strategy suggestions based on your unique situation and needs. Generally, an SEO audit is used to determine the following:

• If your site requires optimization and what strategies will be the most effective with your unique website and budget
• If your SEO project requires an in-house SEO staffer, or if your budget would be better used on an outside company
• If your current SEO strategy is being implemented correctly. An audit of an ongoing project can suggest additional tactics or a broadened SEO approach
• The quality of your current SEO company or staff
• To validate the SEO activity and success to company management

Unfortunately, there is no required license or educational certification to be an SEO practitioner. Anyone can call themselves a SEO expert and promise to get your website to the top of the search engines (check out some red flags here). If you have any doubts about the SEO company you hired, you owe it to yourself (and your bottom line) to have an audit done.

If you are considering optimizing your website, an audit can help you define a working SEO plan including specific strategies and goals based on your budget.

Audits are also used to simply determine and explain the efforts that are currently underway. SEO is still not well understood, and often management is skeptical about a costly SEO effort. An audit can help illuminate what your SEO company is doing and how those actions will yield positive results for your search engine rankings and website traffic.

Our SEO expert, Marilyn Taylor has over ten years of experience directly in search engine optimization. In auditing your current strategy, she will offer an evaluation of your current efforts and give you the guidance you need to clarify and achieve your optimization goals.

Contact Marilyn today to book your SEO audit.

Tip #67: Many companies choose the wrong keywords to optimize. It is important to complete proper keyword research to determine the best SEO strategy. We'll give you the details.

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