On average, people read only the headlines of articles five times more often than they read the entire body. People have much shorter attention spans than they used to, and we are much more overloaded with credible sources of information, that it takes much more to get and KEEP our attention these days. Enter Twitter. Short, precise, and to the point news and opinions with a maximum of 140 characters, but usually much shorter. People scan through tweets and updates faster than they realize, and they decide almost instantly if what they are reading is interesting or boring.
We live in an age of acronyms vs. entire words, texts instead of calls, and iPhones instead of the combined use of iPods, cell phones and navigation systems. It’s all about making things easier, and getting the information across in the simplest manner. Watching this shift in social interaction is truly fascinating, and helps give clues to what the next 5 or 10 years have in store for us.
The evolution of the text message is perhaps the fastest and most dominating of any technological communication medium, and will pave the way for how cultures interact for generations to come. The mobile industry is the world’s latest trillion-dollar baby. However, what’s more profound, is that it has become that in the last 10 years. Almost 95% of the U.S. population has a text-enabled phone with them right now.
Many advertising, marketing and mobile-to-mobile campaigns are based off of the format of the text message, and the premiere digital marketing agency San Diego who understand the true meaning of this cultural shift are the ones who are going to get it done in tough times. The text message has truly cemented itself as the 21st century’s preferred method of communication.
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