Search engine optimization is the art of learning. It is the process of constantly staying current with search engine theory. In other words, these are techniques used to market your website so the search engines find it and the searcher participates the way you want them to when they get there. Search engine optimization involves the basics that will ensure your site is indexed and well received by the various engines, which are: quality content, focused keywords, well written tags, and effective linking structure. There are very few san diego web design agencies that understand this.
Quality content is the most basic part of what the SEO experts are looking for. You must write descriptions that are reflective of the product or service that is balanced, with the key words and not too much filler text. Search engines love quality relevant content and if your page falls below a minimum it may be ignored totally or at the least suffer from very low search result placement. Look at competition, but do not use another sites content. This is a common mistake that owners make. Get ideas and write your own content.
The task of writing good content should be taken very seriously. In this case you have to ask yourself whether it would be more beneficial to spend four weeks writing good content or use one liners that will never materialize into search engine result placement. In my opinion, spending time to initially write good content is time
well spent and the reward will be increased “natural” search engine traffic which is free and very plentiful. When writing good content pretend you have someone that just asked you what are the benefits to this particular product or service. You should explain in your own words what it does, how it works, specific advantages, and why it is different from similar products. This usually will drive you to creating unique content that is useful and ultimately sell more of that product or service.
So what about keywords? A common mistake owners make is to choose a long list of general keywords they believe their potential customers will be searching on. This may be useful in some circumstances but is seldom successful. It is an absolute requirement to choose your keywords carefully to accomplish what you want for each page. The key to success with the search engines is relevant keywords and website structure, creating more linking site structure or in other words creating a “spider web”, which keeps the spider’s attention on you. Remember focused keyword selection will drive “qualified” traffic to your site with wallets open.
So just to clear things up about keywords:
1. Quality is better than quantity.
2. Be a mind reader
.
3. Be specific – create interest in what you have to offer.
4. Phrases are better than words.
5. Keyword placement is critical.
6. Be competitive – make it happen!
7. Follow good ethics
8. Go by what your elders say, or let
them do it for you.
9. Practice makes perfect – Trial and Error
10. Never underestimate your local market.
Tags: quality content, SEO