Archive for May, 2009

Twitter Taking On Search

Tuesday, May 12th, 2009

Excerpt from The Telegraph:

“…Santosh Jayaram, the microblogging phenomenon’s new vice president of operations, speaking at TiEcon, an entrepreneurs’ conference in California yesterday, confirmed that Twitter Search would be increasing its reach. At the moment it only searches the text of Twitter posts, but soon will begin to crawl the links included in these posts and index the results.

It will make the search engine a more complete index of what is happening in real time on the web and take its service to the next level. It will no longer just be a stream of textual tweets but will include millions of web pages as well, curated by the “twitterers” who post them up.

Twitter plans to index the pages too, which is what Google does. However industry pundits think Twitter Search will be a different kind of powerful search engine, which is focussed more on real-time results…”

Click Here to read the full story.

Why Search Engines Matter

Tuesday, May 12th, 2009

With any gathering of parts or information, there must be a method of identifying and distinguishing each part. The Internet is no different.

The vastness of the Internet cannot be overstated. It is the greatest compendium of information ever known and offers an almost unlimited array of opinions, blogs, specialty items and more. As great as it is to have all this information available, it is virtually useless without a working system to help you find what you are looking for, while keeping you away from everything you’re not.

This is the beauty of the search engine. The most basic function of a search engine is to catalog all the information available on the web and return the most relevant results of a query posed by the searcher. For instance, if a user is looking for a store that sells mousetraps in their area, they may type ”Mousetraps, Springfield” into Google. Google will go through its gigantic database of websites and return those sites that sell mousetraps in Springfield.

Why is any of this relevant to your online business? Simple. Search Engines are often the first stop a potential customer makes in their search for a product or information. Internet users constantly utilize search engines to help filter the web and hand them the information and products they are searching for. In this way, search engines can be a huge driver of high quality traffic to your website. A store needs customers. An online store needs web visits. Search engines can bring searchers to your page if you play by the rules of search engine optimization.

Getting to the top of Google or any of the other search engines for the key terms of your website can greatly increase web traffic and, ultimately, conversions. By ignoring search engines, you are likely to end of far down in the queries where busy web surfers rarely visit. Your site will be ignored and adrift in the vast ocean of Internet slush.

Marilyn Taylor Nominated for NAWBO Award

Tuesday, May 12th, 2009

Marilyn Taylor, president of Optimize4You.com, has been nominated for the Trailblzaer” award given out each year by the National Association of Women Business Owners.

“The Trailblazer Award goes to the San Diego woman business owner who has demonstrated talent, drive and innovation, is a pioneer in successfully developing unique products, services or delivery channels, and has a business with fast-growing revenue and/or volume of product sold. ”

Check out all the awards and nominees.

Full Notice:

NAWBO SAN DIEGO ANNOUNCES BRAVO! AWARD NOMINEES
Winners Will be Announced at May 14 Event

SAN DIEGO—April 27, 2009—The National Association of Women Business Owners (NAWBO) San Diego, which promotes, supports and educates women business owners in achieving success, today announced the list of nominees for its BRAVO! Awards. The winners will be announced at the dinner event on Thursday, May 14 from 5:30-8:30 p.m. at the Crowne Plaza San Diego, 2270 Hotel Circle North.

Congratulations go out to all the nominees:

Women Business Owner of the Year
Lena Brion, Brion Design, Inc.
Van Cheng, M.D., San Diego Vein Institute
Dr. Helen Eckmann, James L. Consulting
Nichole Goodyear, Brickfish
Jamie Lynn Sigler/Kim Julin Guyader, J Public Relations

Women’s Advocate of the Year
Nancy Clark, WomensMedia
Lorraine Fisher, Off Ramp Publishing
Julia Guity, Julia’s Choice Productions
Sheila McDonnell, Women in Business Symposium
Shapar Ostovar, Windemere Exclusive Properties

Trailblazer Award
Bonnie Allen, Love N Learn Preschool Christian Elementary
Christa Keyser, The Five Elements, Inc.
Katherine Nelson, San Diego Natural Soap Company
Swarna Srinivas, KESDEE Inc.
Marilyn Taylor, Optimize4You

Signature Award
Colleen Connery, CoCo & Associates, Inc.
Marguerite Lorenz, Lorenz Fiduciary Services, Inc.
Barbara Mencer, Business Breakthrough Institute

Green Community Award
Colleen Connery, CoCo & Associates, Inc.
Midori Connolly, Pulse Staging & Events
Christine McDannell, Cleanology
Judith L. Seid, Blue Summit Financial Group, Inc.

Sarah Reinertsen, the first female above-knee amputee to complete the Ironman Triathlon and compete on The Amazing Race, will serve as keynote speaker at the event, which will be emceed by Kerstin Lindquist of Channel 10. Cynthia McClain-Hill, president of NAWBO National, will be a special guest. A portion of the evening’s proceeds will benefit The Challenged Athletes Foundation.

Early bird pricing, $55 for NAWBO members and $65 for guests, is in effect through April 30. Tables of eight are $440, and corporate tables (including signage and inclusion in the program) are also available. Learn more and register at nawbo-sd.org through May 10.

About NAWBO San Diego
NAWBO San Diego is one of more than 80 U.S. chapters of NAWBO, a national non-profit organization of nearly 9,000 members that represents women business owners across all industries. Since 1975, NAWBO has helped women evolve their businesses by sharing resources and providing a single voice to shape economic and public policy. For more information, visit nawbo-sd.org or nawbo.org.